Role Overview
The Commercial Manager is responsible for end-to-end commercial ownership, covering marketing, sales, pipeline management, revenue growth, and retention. This role plays a critical part in driving sustainable business growth by building strong commercial systems, leading high-performing teams, and ensuring disciplined execution across the commercial function.
Key Roles & Responsibilities
A. End-to-End Commercial Ownership
- Own and manage the full commercial engine: marketing → inbound → outbound → pipeline → revenue → retention.
- Drive 30% revenue growth from 2025 through structured execution and performance management.
- Ensure commercial strategies are aligned with overall business objectives.
B. Marketing Leadership (Inbound Growth & CAC Control)
- Lead and coach 1 full-time marketer.
- Drive +70% growth in qualified leads while reducing Customer Acquisition Cost (CAC) by 20%.
- Oversee inbound marketing strategy, execution, and performance optimization.
- Ensure marketing efforts are data-driven and conversion-focused.
C. Sales Leadership (Revenue & Pipeline Discipline)
- Lead and manage 4 sales team members and 2 consultants (as of today).
- Oversee daily sales execution, including:
- Outbound activities
- Client meetings
- Pipeline health and forecasting
- Personally support and close strategic or high-value deals when needed.
- Source and bring in potential leads aligned with Ideal Client Profiles (ICP).
- Refine and standardize the sales process to:
- Improve team efficiency
- Enable faster ramp-up for new hires
D. Team Scaling & Hiring
- Work closely with the Chief Commercial Officer (CCO) to:
- Define commercial hiring needs (sales, marketing, and potential partnerships roles)
- Identify role profiles and success criteria
- Actively participate in:
- Interviewing candidates
- Providing final hiring recommendations
- Designing onboarding and ramp-up plans
- Ensure:
- New hires become productive quickly
- Team growth aligns with revenue projections
E. Product Commercialization & Market Feedback
- Translate products and services into clear commercial packages and strong value propositions.
- Gather and relay market feedback to leadership, including:
- Customer objections
- Pricing resistance
- Competitive landscape
- Delivery or product gaps
- Support go-to-market (GTM) planning and execution for new product launches.
F. Commercial Reporting & Discipline
- Maintain full visibility across the commercial funnel:
Traffic → Leads → Meetings → Pipeline → Revenue - Provide weekly reporting on:
- Marketing performance
- Sales performance
- Product performance
- Hiring gaps and capacity needs
- Improve CRM hygiene, data accuracy, and revenue forecasting.
G. Culture & Leadership
- Build and sustain a performance-driven commercial culture.
- Coach team members on:
- Accountability
- Execution discipline
- Results ownership
- Gradually reduce founder dependency by strengthening team capability and leadership maturity.
Requirements
- Minimum 3 years of experience in commercial, sales, marketing, or revenue-related roles.
- Proven experience leading or managing sales and/or marketing teams.
- Strong understanding of B2B sales funnels, pipeline management, and revenue growth strategies.
- Hands-on experience with CRM tools, reporting, and forecasting.
- Strong leadership, communication, and stakeholder management skills.
- Data-driven mindset with the ability to balance strategy and execution.
